"Solo Says"
In this issue of Solo Says, Kolody reflects on how social media shapes our daily activities, the battle between Facebook and Google+, and the latest entry into Uncanny Valley from IBM, Watson.
In the wave of industry announcements, Kolody examines our pick of the pack, how they succeed and where we feel they fall short.
In this issue of Solo Says, Kolody examines the effects and opening avenues of how the world approaches digital as consumers, creators and commentators.
In this issue of Solo Says, our team battles for agency honour while keeping an eye on what makes us cringe and what makes us tick.
In this issue of Solo Says, we chase down four emerging and ever growing trends.
This issue of Solo Says goes to the heart of the matter: do advances in technology help or hinder romance?
We're all over the virtual map with this edition: Our digital legacy, the future of books, brands that reward bloggers, Kinect hacks, and Sir Isaac Newton. A little something for everyone this time around.
To honour TEDx Toronto, we were inspired to make "innovation" the subject matter for this issue. Articles span concepts of creative destruction to corporation/non-profit cooperation to why we need a new word for "innovation" and how creation can have unforeseen results. Enjoy.
From viral commercials to fantasy leagues, and mobile channel convergence to tactical social media implementations, this issue targets some of the issues that convert marketing initiatives into the bottom line.
With a number of severe missteps by Corporate America as of late, consumers are becoming more aware of not just the brands they buy, but also, the corporations behind them. This issue examines current issues Corporate America (and Canada) are facing and the CSR steps they are taking to attract the new highly involved consumer.
Insights into the murky waters of World Cup ambush marketing tactics, how porn is continuing its precedent of driving technological innovation, and a couple of insights into the hidden/unexpected world of lateral digital convergence.
Volkwagen sacrifices reach for depth and hyper-targets the "Innovation Community"; unmasking the identity and objectives behind iamamiwhoami; and discussing the merits of mixing marketing with psychology to understand and direct strategy through social networks.
The hits just keep coming in the battle for internet supremacy between Apple, Adobe and pretty much everyone else. Advertisers are stepping away from the 30s to challenge attention spans and augmented reality keeps on augmenting.
Wired tells us social media actually helps people be more creative and productive ... seriously?; Our collective future will be one big game according to a D.I.C.E. presentation; When designing user experiences, the theory of Augmented Mindfulness tells us to focus on the feedback loop humans intuitively know; and the prevalence of QR codes connecting physical with mobile.
Converging Art, Digital and Interactive - Golan Levin at TED shows us emerging opportunities in offline digital; Pepsi's Refresh is about to POP; understanding the wild world of Chatroulette; and the Brave New World of Mobile Marketing - 'location' and 'identity' opens massive opportunities to marketers.
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